At Independent Optical, we’re honored to be more than an optical supplier—we’re your eye care partner. Backed by decades of expertise, our team is dedicated to delivering personalized attention and precision care to every patient who walks through our doors. As a premier eye care center, our mission is built on advancing your visual health through high-quality diagnostics and compassionate service.
Complete Optometrist Services
Our locally owned and operated optometry clinic offers a full spectrum of optometrist services, including comprehensive eye exams, contact lens fittings, and personalized vision care plans. From new eyeglasses to continuing condition management, our licensed professionals stand ready to help you see your best every day.
Fast & Stylish Eyewear Options
Need your glasses in a hurry? Our one-hour optical in Rapid City, SD, service ensures you won’t have to wait long. We understand the value of your time, which is why we’ve invested in state-of-the-art in-house labs to provide fast, accurate results—without compromising quality. If you’re searching for eyeglasses in Rapid City, SD, you’ll find a wide variety of stylish frames and lenses tailored to your lifestyle and prescription needs.
Visit Our Local Optical Shop
As your local optical shop, we’re committed to delivering excellence in both product and care. With our warm, knowledgeable staff and a patient-first approach, Independent Optical continues to be the trusted choice in the Rapid City, SD, community.
We invite you to experience the difference of truly personalized eye care. Contact us today to schedule your appointment or to learn more about our services.
One-Hour
Service Available
Family-Owned Over
Three Generations
Expert Service at
a Fair Price
Over 4,000 Frames
to Choose From
Treating Our Patients Like Family
As a third-generation family business, we know that our patients should feel like part of our family too. You’ll always receive superior service from our caring professionals.
Check out our very own Dr. Sarah, who has been doing commercials for Independent Optical since she was three years old, and returned to run the doctor’s office in 2016.
We’re truly invested in the Rapid City community, and all our employees are local to the region.
Excellent experience. Staff is very professional, helpful, knowledgeable, personable and efficient. ...Read More
Kent French
Excellent experience. Staff is very professional, helpful, knowledgeable, personable and efficient. They get a lot done in a 30 minute appointment.
Kent French
February 17, 2024
Dr. Sarah was extremely informative with awesome customer relations experience. I learned a TON from...Read More
Angela Crisman
Dr. Sarah was extremely informative with awesome customer relations experience. I learned a TON from her in just the 30 minutes I was with her for Dry Eye! Wow, can't wait to see the results. Thank you so much
Angela Crisman
February 17, 2024
Appointment was scheduled 7 days out. I was in the waiting area for no more than 5 minutes. Great cu...Read More
Augustin Caraza
Appointment was scheduled 7 days out. I was in the waiting area for no more than 5 minutes. Great customer service and I will definitely be returning in the future!
Augustin Caraza
February 17, 2024
The staff were very helpful and friendly. In and out in a timely manner. 😊
Lenny Zellman
The staff were very helpful and friendly.
In and out in a timely manner. 😊
In and out in a timely manner. 😊
Lenny Zellman
February 17, 2024
Everyone at Independent optical was amazing from the time I walked in. Everything they were checking...Read More
Ron Scuch
Everyone at Independent optical was amazing from the time I walked in. Everything they were checking was explained in detail at every step. Dr. Haeker was one of the best eye doctors I have ever had.
Ron Scuch
February 17, 2024
The staff were very friendly, and the Doctor took extra time to look at an eye injury that I had got...Read More
Cody Halle
The staff were very friendly, and the Doctor took extra time to look at an eye injury that I had gotten a while ago. Loved the experience with them! Highly recommend to anyone. Also, the ladies that work over on the other side of the building that help you with the frames. Super knowledgeable and very friendly. They helped me get the right glasses for me, at a very affordable price!
Cody Halle
February 17, 2024
Very friendly and professional staff and doctor. Great optical shop, as well!
Lorraine Windenburg
Very friendly and professional staff and doctor. Great optical shop, as well!
Lorraine Windenburg
February 17, 2024
I was very impressed with the place. Dr. Rotella is a very amazing lady. She listened to me as I exp...Read More
Angela Walz
I was very impressed with the place. Dr. Rotella is a very amazing lady. She listened to me as I explained the issues I was having with my vision. I mean, really listened. Didn't try to talk down to me or talk over me. She explained everything in detail in a very professional manner. I would highly recommend them to anybody needing an eye exam. My experience with them made it very pleasant to get my first eye exam and glasses.
Angela Walz
February 17, 2024
Dr. Rotella is always pleasant, knowledgeable, and efficient. She is on time and never makes me wait...Read More
Cyndi Ronfeldt
Dr. Rotella is always pleasant, knowledgeable, and efficient. She is on time and never makes me wait for more than a couple minutes. I recently had problems with a pair of contact lenses that just didn't work for me and they replaced with no problems or difficulty. Is great to have such amazing customer service as well as reliable, quality eye care.
Cyndi Ronfeldt
February 17, 2024
Dr. Kuipers is the best eye Dr in Rapid City! Very friendly and knows her business! The staff is als...Read More
Christy Clanton
Dr. Kuipers is the best eye Dr in Rapid City! Very friendly and knows her business! The staff is also friendly!
Christy Clanton
February 17, 2024
Everybody there was so genuinely nice, and when they found an issue in my eye, they contacted an eye...Read More
Pamela Akers
Everybody there was so genuinely nice, and when they found an issue in my eye, they contacted an eye surgery place for me and set the appointment up to get me in that same day. They were really reassuring and they were great with communicating everything to me so I was never left wondering. They also have a good selection of frames to choose from. Definitely recommend this place!
Pamela Akers
February 17, 2024
Staff is courteous and helpful. Help was offered immediately, but not pushy. Found frames much less ...Read More
James Aasgaard
Staff is courteous and helpful. Help was offered immediately, but not pushy. Found frames much less expensive than I figured. Mark always remembers me. A perfect fit, and a perfect staff.
James Aasgaard
February 17, 2024
I got in very quickly through the urgent care. They fixed the issue with my eye quite quickly and we...Read More
Todd Schmitt
I got in very quickly through the urgent care. They fixed the issue with my eye quite quickly and were very friendly. Highly recommend!!!
Todd Schmitt
February 17, 2024
Wonderful experience here! Appreciate the professionalism, service, positivity. Highly recommend Ind...Read More
Judy Warfel
Wonderful experience here! Appreciate the professionalism, service, positivity. Highly recommend Independent Optical (Dr. Haeker)
Judy Warfel
February 17, 2024
I was very pleased with my visit. Provider was very knowledgeable. The office was very kid friendly ...Read More
Nicole Obi
I was very pleased with my visit. Provider was very knowledgeable. The office was very kid friendly and they were able to schedule my spouse and I together. Definitely recommend.
Nicole Obi
February 17, 2024